亚马逊申诉邮件如何写?
因为关系到店铺的生死存亡和FBA库存,所以写好一封申诉邮件就变得非常非常的重要了,只有申诉回来了,产品和店铺才能有救。所以在写申诉邮件时,语句必须是真诚的,不能套用模板,改进计划必须是详细的,内容针对性要强,语言表达也要简练,邮件格式要分明,礼仪细节到位。下面,笔者讲讲细节。
亚马逊品牌申诉邮件如何写?
一. 承认侵权错误(知道错了,并且知道错在哪里)
开篇直接告诉亚马逊自己知道错了,知道是因为什么原因引起侵权的,表明深深的歉意,并说明自己知道侵权后所采取的行动,比如已经停止了所有可能侵权产品的销售和推广,并且采取了措施,删除了所有可能侵权的产品。在道歉的语气上,可以加重力道。
二. 列出具体的改善方案 (重点是要怎么改进)
只“知错”还不行,还必须“改”!针对自己的侵权行为,卖家在申诉邮件里必须要重点列出具体可行的改善行动方案,向亚马逊说明你已经采取了哪些措施来解决这种侵权投诉,详细说明如何防止类似的投诉再发生。行动方案和改进计划要分点罗列,要够具体,要有针对性,无关内容不要写进来。下面,笔者总结一些侵权案例,提炼到一些改进方案,供大家参考。
(1)我们已检查了店铺listing的标题、描述、图片、五点描述和关键词,保证以后不会再有品牌侵权的错误(即陈述自己的行动)。
(2)如果我们发现任何侵犯知识产权的产品或清单,我们将销毁这些产品或删除这些清单;
(3)我们会注意和学习平台的所有政策和规则(卖家也可以引用自己触犯的政策规则的原文,表明你有用心去学习和了解亚马逊的规则,日后会遵守并且不会再犯)。
(4)日后上架产品,会先核实知识产权问题,确保产品不会违反任何其他卖家的品牌权益或专利权益,或复制他人的标题、图片和描述。
(5)我们将留意所有在售的产品,如果有顾客反馈不满意或投诉产品有问题,我们承诺会在XX小时内帮客户解决问题,为客户提供最好的购物体验(让亚马逊相信你是为客户着想)。
(6)日后出售的产品将由自己亲自设计商标和设计产品包装,向亚马逊保证产品都是真实的,而不是直接从供应商渠道直接采购,以防止任何可能出现的商标侵权和包装设计侵权的情况发生(如果有条件的话)。
(7)如果有任何销售问题,我们将尽快向亚马逊寻求帮助,而不是盲目销售,避免再次触犯亚马逊规则。
三. 提出对账户解冻的期昐
在邮件收尾部分,可以用比较强烈的语气向亚马逊表决心,做出承诺,并提出对账户解冻的期昐。比如,希望亚马逊能给我一个改正错误的机会,重新开始。比如“我们将会做出最大的努力,以最认真的态度在亚马逊上销售,请相信我们。亚马逊也可以密切关注我们的改进,如果我们不能满足您的要求,那么您可以关闭我们的帐户,我们很乐意接受您的调查。我们相信亚马逊会认真考虑这个问题,对我们来说,希望有新的机会!”
四. 提交相关资料
写好申诉信之后,卖家不必急着提交,可以优化下语言的书面表达。如果自己英语水平不够好,也可以找专业申诉的团队来代笔。确认没问题后再发送邮件出去。
提交申诉信的同时,卖家也可以按邮件的申诉要求提交相关的附件资料,如在过去90天内,供应商所发出的发票、收据、合同、交货单或授权书副本,来证明产品的真实性。
那提交申诉信之后,就等回复吧。亚马逊一向比较注重知识产权保护,成功率不明确,但卖家总要一试或者多试,如果第一次申诉失败了,不妨多发几封邮件再试试。
关于侵权方面的申诉信,以下这封邮件可以参考一下:
Dear Amazon seller support,
Thank you for your concern of our account.
We received a notification today that our selling privilege has been removed because we infringe intellectual property rights.
We immediately check the listings. Firstly we are very sorry about our ignorance, we are new to Amazon selling which started business on amazon in August ,we are lacking of the rules and policies when sell on your platform. Secondly, as the items of Amazon seller performance stated, we did not know this product has its own brand, to this point we acknowledge it is our fault. We had removed the listings and promise we won't sell it again on Amazon .would you offer the owner’s contact information ? I want to do a apologize to him for my ignorance and sorry for the damage to other’s benefit .
Would you please consider the account seller rating and customers feedback to us? We provided customer both good products and excellent customer service. We never got a claim or negative feedback. Hope Amazon can look through to it.
If you can give us a chance, we will do as follows:
1. Absolutely, we will see through all the policies and rules about selling on your platform.
2. We will check the listings in our account to see if there has some which do not meet your requirements, if it does, we will fix it immediately.
3. I will check all my products sold, if the customer reflects any dissatisfaction or product problems, I will be here within 12 hours for them to solve the problem ,and offer them the best shopping experience, please trust me.
4. If any selling questions, we will consult Amazon for help as soon as possible,rather than sell blindly.
In the future, we will pay attention to and learn all the policies and rules of the Amazon platform.
I hope Amazon will give me a chance to correct my mistakes and start over. We will do our best to sell on Amazon with the most serious attitude, please trust us.
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